Studio Trevisani Communication Research is located in Ferrara (northern Italy, close to Venice, Bologna and Florence)
Mission and Areas of Intervention in Training, Consulting and Research
Our mission is to research the field of Communication Science and transfer useful concepts, models and practices to selected organizations, applying training techniques, coaching and research/consulting projects.
The studio has a wide experience in research, training, coaching and consulting in communication and marketing. Our main publications in the Italian market are (translated titles):
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"Corporate, Personal and Organizational Competitiveness Tools for the Development and Creation of Value". Franco Angeli Publisher, Milan, 2000. |
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"Psychology of Marketing & Communication": Buyer's Impulses, Persuasion Tools, New Strategies for Communication and Management". Franco Angeli Publisher, Milan, 2002. |
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Buying Behavior & Strategic Communication: From the Analysis of Consumer Behavior to Communication Management" Franco Angeli Publisher, Milan, 2003. |
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"Intercultural Negotiation: Communication beyond cultural barriers. From internal relations to international negotiations". Franco Angeli Publisher, Milan. 2005. |
The book " Psychology of Marketing & Communication " has been the best-seller in the category in Italy from 2001 to 2005 (the editor was Franco Angeli which is the main editor in Italy for business publications).
We have also lectured in several universities, business schools, and master courses, included:
- University of Bologna, Dept. of Communication Science
- University of Bologna, Dept. of Economics, Master in Information Technology and Corporate Communications (responsible for the design and development of the Training Project and Training Structure)
- University of San Marino, Master in Communication Theory and Practices
- IFOA School of Management
- COOP Italia School of Management
Methodology and approach
We divide our interventions in several main steps:
- business-analysis of training needs - corporate diagnosis
- front-line training and coaching
- process consulting for the implementation of new marketing and communication techniques
We usually conduct a preliminary analysis of training needs. This task can take from 1 to 5 days, depending on the customer main objectives and the complexity of the intervention.
We usually meet the customer's managers in order to understand what underlying drives and sceneries create the need for training, which training approach to apply, set measurable training goals, and avoid training errors (wrong techniques, wrong contents).
If a training needs analysis has already been conducted, the minimum of 1 day of business analysis for implementation and planning is required anyway, at a cost of 2000 euro per day, + VAT and travel expenses, depending on customer location, in order to implement the analysis into a training schedule.
The costs of front-line training and coaching depend on the amount of working days and are established with a specific agreement
Languages
We can perform in front-line training, consulting and coaching in the following languages:
- Italian
- English
- Spanish
Other Services
We provide services related to the development of marketing, communication and sales, including:
- marketing research
- qualitative research and in-depth interviews
- marketing plans and business plans
- communication planning, message planning, professional support of communication campaigns
- experimental and field-communication research
- activation research and sales force monitoring
- integrated services (relational and digital marketing)
- human resources development plans for marketing and communication areas
- testing and assessment of managers and professionals in communication
- training in negotiation (sales and purchase processes)
- intercultural marketing, intercultural communication and sales
- communication check-ups and communication quality assessment
- process consulting in the improvement of global competitiveness through internal and external communication strategies
